E3




About the E3

From Wikipedia

E3 (short for Electronic Entertainment Expo) was an annual trade event for the video game industry organized and presented by the Entertainment Software Association (ESA). It was held principally in Los Angeles from 1995 to 2019, with its final iteration held virtually in 2021. The event hosted developers, publishers, hardware manufacturers, and other industry professionals who used the occasion to introduce and advertise upcoming games, hardware, and merchandise to the press. During its existence, E3 was the world's largest and most prestigious annual gaming expo.E3 included an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually held press conferences to announce new games and products. Before 2017, E3 was an industry-only event; the ESA required individuals wishing to attend to verify a professional relationship with the video game industry. With the rise of streaming media, several press conferences were broadcast to the public to increase their visibility. E3 2017 became open to the public for the first time, with 15,000 general-admittance passes for those who wanted to attend.When hosted in Los Angeles, E3 was held in the Los Angeles Convention Center. The event was cancelled for the first time in 2020 due to the COVID-19 pandemic, and the event in 2021 was held as a virtual event to mixed reception. The 2022 event was cancelled also due to the pandemic, and with no virtual event held. The ESA had planned to return to a full in-person convention in 2023 with assistance from ReedPop to develop a new format, which would have included a fan convention component at a separate venue.
The pandemic further accelerated the use of standalone presentations by individual publishers and media outlets to promote upcoming games directly to consumers, development timelines usually aligned around the convention had been disrupted, and publishers were increasingly concerned over the costs of exhibiting at E3. E3 2023 was cancelled after all major publishers pulled out of the event, and E3 2024 was cancelled in September 2023 in order to evaluate plans for 2025. The ESA ultimately announced on December 12, 2023, that E3 would be permanently discontinued.

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